Launched in 2020 by six pioneering brands—Breitling, Bvlgari, De Bethune, Girard-Perregaux, H. Moser & Cie., and MB&F—this event blossomed into a cornerstone of the watchmaking community. The beauty of Geneva Watch Days lay in its decentralized nature, allowing each Maison to craft its own unique experience across the city, whether in luxurious boutiques or charming hotels. Yet, the heart of it all remained the common pavilion at Rotonde du Mont-Blanc, where more than 100 extraordinary timepieces from 52 participating brands awaited discovery.

This was not just an exhibition; it was a celebration of high horology in a laid-back, festive atmosphere, where simplicity met elegance, and the passion for fine watchmaking shone through. With free access, Geneva Watch Days invited everyone—from seasoned collectors to curious newcomers—to immerse themselves in the world of exceptional timepieces and to connect with the stories behind the brands.

Brands introduced a range of captivating designs, from innovative new models to those honoring tradition. Here are some of the standout pieces that we believe are a must look for any watch enthusiast :

Breitling

Breitling marked its “140 Years of Firsts” with a groundbreaking release: perpetual calendar chronograph movement. To celebrate, the brand introduced limited 140th-anniversary editions of its iconic models — Premier, Navitimer, and Chronomat—all powered by the innovative Caliber B19. This movement offered unmatched precision for an entire century with minimal adjustments and boasted an impressive 96-hour power reserve. We love this watch because it powers through four days straight without needing a single wind.

Favre Leuba

Favre Leuba made a triumphant return, celebrating 287 years of horological mastery. The brand unveiled three new collections, comprising 22 fresh designs, to mark this momentous occasion. The Chief Collection was completely revamped, blending its signature vintage elements with a contemporary twist. The Chief Chronograph, a standout piece, retained the classic ‘70s design, refreshed with a sporty, modern edge, highlighted by its retro-inspired cushion shaped case. It’s such a stand-out piece, one instantly falls in love with it.

Bvlgari

Bvlgari redefined men’s watchmaking with its Octo series, merging tradition with a contemporary vision. Renowned for their expertise in horological acoustics, Bvlgari impressed once again with the Octo Roma Grande Sonnerie Tourbillon and Octo Roma Carillon Tourbillon minute repeater. These timepieces were inspired by the “tritone,” a musical interval that resonated with musicians, drawing creative cues from Lorenzo Viotti, the conductor of the Netherlands Philharmonic Orchestra.

Konstantin Chaykin

Konstantin Chaykin made waves at the Geneva Watch Days 2024 with his latest creation—the ThinKing. At just 1.65 mm thick, it was the slimmest mechanical wristwatch ever made. This marvel was part of the “Wristmons” collection, featuring a joker-inspired dial with “eye” indicators for hours and minutes. ThinKing captured the attention of experts and the press alike, earning accolades from top global publications.

HYT

HYT’s Millésime Edition introduced bold new colors—Purple, Green, and Chocolate—adding a fresh, modern twist to its lineup. Launched in the fall, the T1 Series stood out with its sleek 45mm diameter and vertical grain satin-finished dial. Each hue was enhanced by HYT’s signature fluidic time displays, with vibrant red fluid for the green and chocolate models, and a striking black for the purple. Case options included titanium, DLC titanium, and 5N gold.

Oris

Oris became the Official Timekeeper for France’s Ligue 1 McDonald’s and Ligue 2 BKT, in collaboration with the Ligue de Football Professionnel (LFP). To celebrate, Oris launched the LFP Limited Edition Divers Sixty-Five, a tribute to the “Les Défenseurs de l’Enfance” football tournament, which supported children and CNAPE-backed charities. The watch featured playful, childlike script, a blue dial symbolizing the UN’s 17th goal, and a stainless steel case back engraved with the tournament’s logo. We appreciate the initiative and their drive for change. Their commitment to both craftsmanship and community truly sets them apart.

Angelus

Angelus introduced the Chronodate Titanium Magnetic Silver edition—a watch where grey reigned supreme. The titanium case and sunray-brushed “Magnetic Silver” dial created a monochromatic masterpiece, accentuated by deep black and a touch of red. This ultra-sporty and refined color scheme drew the eye, holding it in a captivating gaze.

De Bethune

De Bethune’s DB28xs Aérolite was a stunning fusion of art and science. The dial featured a unique guilloché pattern, offset by the geometric lines of Muonionalusta meteorite. This timepiece merged elements from the DB28xs Starry Seas and DB28XP Météorite models, pushing the boundaries of contemporary watchmaking. Encased in a 38.7 mm black matte zirconium case with a blue meteorite dial, it symbolized the union of earth and sky, craftsmanship and innovation.

MB&F

MB&F presented the M.A.D.1S, a sleek evolution of its popular M.A.D.1 model. The “S” signified a slimmer profile, with a case just 15mm thick, housing a new Swiss movement—the La Joux-Perret G101. The streamlined design featured refined lugs and an updated winding rotor. While the case retained its 42mm diameter, the thinner

Czapek & Cie

Czapek & Cie took its Antarctique collection to new heights with the Antarctique Polar Sky and Antarctique S Polar Sky models. These stunning timepieces featured aventurine glass dials, available in 40.5mm and 38.5mm sizes. For those craving extra luxury, the Antarctique Flying Diamonds and Antarctique S Flying Diamonds models came with diamond-set indexes and optional diamond-encrusted cases and bracelets. The Antarctique cut diamonds, with their 24 facets, amplified the dials’ brilliance. Limited to just 99, 77, 8, and 18 pieces. With such limited availability, these extraordinary pieces are sure to disappear quickly !

As Geneva Watch Days 2024 wrapped up, it was clear that the event was more than just a display of fine watches—it was a celebration of passion, creativity, and craftmanship. The timepieces showcased weren’t just marvels of engineering; they were stories waiting to be worn. Whether a seasoned collector or a curious enthusiast, everyone left with a shared sense of wonder and excitement, eagerly awaiting what next year’s event will bring.

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Victoria Beckham brings her distinctive style to the limited Chronomat 36 Victoria Beckham collection. Since 2008, her designs have been celebrated for their sophisticated fusion of feminine and masculine tailoring.

Introducing a remarkable collaboration

Breitling and Victoria Beckham co-design the Chronomat Automatic 36 Victoria Beckham collection. Limited to just 1,500 pieces, it represents a fusion of expertise between the renowned luxury watchmaker and the celebrated creative director of the esteemed fashion house. This limited edition marries the timeless appeal of the Chronomat with the contemporary elegance synonymous with Victoria Beckham’s design aesthetic.

The Chronomat stands as Breitling’s chic, all-purpose timepiece, preferred by women who seek the perfect blend of fashion and function. While traditionally favoured by women, the appeal of smaller diameter watches transcends gender boundaries, making this piece equally desirable for men.

The iconic elements such as the metal Rouleaux bracelet and raised Rider tabs at the 15-minute mark of the timeless Chronomat features are preserved. And are complemented by a fresh palette of refined colours, drawing inspiration from Beckham’s Spring/Summer 2024 collection, featuring shades like peppermint, midnight blue, dove grey, and sand.

With this collection showcasing the Breitling logo on the dial alongside Victoria Beckham’s initials adorning the Seconds hand, the dial exudes a sense of luxury and exclusivity. Available in stainless steel or yellow gold cases, each piece bears a unique limitation mark: “One of 400” for stainless-steel models and “One of 100” for gold variants. A closer look at the Bracelet, and you’ll discover the subtle VB logo and inscription on the bracelet, adding an extra touch of sophistication.

Driven by the Breitling Caliber 10, the timepiece has a Power Reserve of about 42 hours off the wrist. Equipped with a self-winding automatic three-hand movement and a date feature, it effortlessly keeps pace with your busy lifestyle. Like all Breitling timepieces, this collection too, is COSC certified, ensuring impeccable precision and performance. Presented in a specially designed co-branded box, the limited-edition Chronomat displays exclusivity and elegance. One gets a co-branded travel pouch with purchase of a Gold variant.

Since 2018, Breitling has been expanding its women’s watch offerings, and with this collaboration, it continues to celebrate women who are bold, authentic, and confidently stylish, reflecting traits that never go out of fashion.

Watch Facts

These collection is available in:

Stainless steel Case & Rouleaux bracelet with butterfly clasp & with colour choices of dials of Midnight blue, peppermint or dove grey with lab-grown diamond hour markers Super-LumiNova® luminescent indexes and hands.

18k yellow gold Case & Rouleaux bracelet with butterfly clasp (also in 18k Gold) with colour choice of dials of Midnight blue, peppermint or sand and Super-LumiNova® luminescent indexes and hands.

In both the variants, Caseback is solid screwed, Bezel is unidirectional & ratcheted, both having Water resistance up to 10 bar (100 meters).

Price: INR 5,11,500 to INR 27,43,500

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OMEGA’s Constellation Co-Axial Master Chronometer

Unleash the Spirit of Diwali with OMEGA’s Constellation Co-Axial Master Chronometer – a splendid blend of 18K yellow gold and stainless steel. This 29mm marvel boasts a diamond-paved bezel and a captivating blue aventurine glass dial adorned with diamond hour markers. The OMEGA logo, Constellation star, and diamond holders are all crafted in exquisite 18K yellow gold. Experience precision with the OMEGA Co-Axial Master Chronometer Calibre 8700, visible through the domed scratch-resistant sapphire crystal. Its anti-magnetic feature ensures reliable timekeeping. Plus, it comes with a 5-year warranty to protect your investment.

LONGINES Mini DolceVita

Experience luxury redefined with the Mini DolceVita by Longines, a true masterpiece epitomizing contemporary elegance and quiet sophistication. Its classic design, subtle profile, and timeless variations make a bold yet understated statement. This collection features a sleek 21.50mm x 29.00mm stainless steel case, driven by the precise L178 quartz movement. Adorned with 38 IF-VVS Top Wesselton diamonds, the case radiates unmatched elegance, complemented by a charming Roman rectangular silver-coloured dial. Enhancing its allure, the watch comes with a newly-designed stainless steel bracelet boasting 198 links, for the bracelet version, ensuring both glamour and wearer comfort. Also one has a choice from an array of varied striking colours – ivory white, mint green, blossom pink, and serene blue – with matching alligator straps, creating a harmonious contrast with the dial’s inner square guilloche effect. Elevate your style this season with the captivating Mini DolceVita.

VACHERON CONSTANTIN Patrimony self-winding jewellery

Indulge in the captivating charm of the Patrimony collection’s inaugural jewellery edition, radiating timeless elegance with its snow-set diamond dial. Inspired by 1950s classics, this masterpiece preserves the collection’s signature harmonious proportions. The Patrimony self-winding jewellery watch displays a beautiful slender 37 mm white gold case, bedecked with 769 round diamonds. This precious timepiece harmonizes flair with precision, housing the self-winding Calibre 2460 SC/3. Elevate your style with this exquisite creation designed to turn heads.Adorned with a pearlescent blue alligator leather strap, the Patrimony self-winding is elegant from every angle. Its versatility allows effortless pairing with a variety of styles, outfits, and colours, thanks to the interchangeable strap.

BREITLING Navitimer 36

Meet the Breitling Navitimer 36, a timeless icon reimagined for women this Diwali. Crafted in 1952 for pilots, this legendary timepiece has captured hearts globally. Now in a petite 36mm size, it features the iconic beaded bezel and circular slide rule, preserving the Navitimer charm. The 32mm version offers a simplified dial, perfect for slender wrists. Beyond size, these watches captivate with pastel hues, mother of pearl, and premium materials. Lab-grown diamonds, completely traceable, enhance their allure. Experience the blend of style and heritage with Breitling’s Navitimer 36, embracing the journey this festive season.

CHOPARD Alpine Eagle 36

Ladies, embrace the enchantment of the new Alpine Eagle timepiece collection – a fusion of contemporary sophistication and bold confidence. Crafted in ethical 18-carat rose gold and adorned with diamonds, this sport-chic series houses a precise Chronometer-certified movement. And features a dial of white Mother-of-Pearl, gold-plated Roman numerals, and hour markers coated with Super-LumiNova, offering a luminous touch. The strap, designed in a Folding Clasp style, and the White Gold Buckle add to its elegance. The transparent caseback reveals the intricate craftsmanship through a sapphire crystal. This exquisite watch embodies the spirit of modern trailblazers – those who inspire and elevate others daily. Fuelled by a passion for the Alps and the majestic eagle, these timepieces reflect foresight, determination, and a profound commitment to environmental consciousness. Elevate your style with Alpine Eagle.

CODE 11.59 BY AUDEMARS PIGUET SELFWINDING

Introducing the Audemars Piguet Masterpiece – available in a refined 38 mm case made of 18-carat pink gold. This elegant timepiece displays a beige dial with a distinctive signature motif and is paired with a matching ‘large square scale’ alligator strap, secured with an 18-carat pink gold pin buckle. Its ivory dial features luminescent-coated pink gold hour-markers and hands, set against an ivory inner bezel. The watch showcases highly stylized lugs, a slim bezel, and an octagonal case middle, accented by satin-brushed surfaces and polished bevels. With a double glareproofed sapphire crystal and caseback, this masterpiece combines timeless design with modern sophistication. Ladies, prepare to be captivated.

FRANCK MULLER The Curvex CX Lady

Discover the exquisite Curvex CX collection, now available in smaller sizes of 30 mm and 33 mm, tailored for dainty wrists. With its graceful curves, sapphire crystal extending to the bracelet, and a captivating guilloché dial adorned with diamonds, this watch offers a luxurious sophistication. The separate thin bezel allows for beautiful two-tone treatments and full dial visibility. Available in enchanting pastel hues and crafted in rose gold, white gold, or stainless steel, each piece is complemented by Franck Muller’s iconic numerals. Elevate your elegance with this timeless masterpiece designed for the modern woman.

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Navitimer – For the Journey… Campaign: Charlize Theron Takes the Lead

Breitling’s Navitimer, often hailed as the sleekest of their creations, takes center stage in the “For the Journey…” campaign, featuring Academy Award-winning actor Charlize Theron as the face of this edition. These timepieces embody the spirit of adventure and refinement.

Two New Navitimers: Classic Elements Reimagined

Freshly unveiled, the Navitimer 36 and 32 stand out with their distinctive beaded bezels. These iconic watches are now available in steel and gold versions, boasting a plethora of captivating hues and mother-of-pearl dials that pay homage to classic Navitimer design elements.

Diamonds, Gold, and Sustainability

Breitling places sustainability at the core of these watches. The lab-grown diamonds used are traceable to accredited producers who have met the stringent SCS-007 (Sustainability Rated Diamonds Standard). The gold employed in crafting these timepieces is “better gold,” sourced from artisanal and small-scale mines that adhere to the Swiss Better Gold Association’s criteria, ensuring minimal environmental impact. Each watch proudly carries the ‘Origins’ label, representing product integrity and ethical sourcing.

The Navitimer Automatic 36: A Jewellery-Like Masterpiece

The Navitimer Automatic 36 is a true jewellery-like masterpiece. This unmistakable watch features the iconic beaded bezel and a circular slide rule used by pilots as an analog calculator. It comes in six steel variants with mint green, silver, or anthracite-colored dials, available on either a bracelet or leather strap. The 36mm Navitimers are also offered in two-tone or solid-gold versions, complete with a stunning mother-of-pearl dial adorned with lab-grown diamond hour markers.This timepiece is driven by the COSC-certified Breitling Caliber 17 Automatic, boasting a 38-hour power reserve and a frequency of 4 hertz. It marries accuracy and reliability, ensuring that you’re always on time for your adventures.

The Navitimer 32: Flawless Style and Exceptional Accuracy

The Navitimer 32, with its simple dial design tailored to its slim 32mm diameter, exudes timeless style and exceptional accuracy. It introduces mother-of-pearl dials in powdery pink and light blue, a first for Breitling, in addition to classic white. Lab-grown diamond hour markers add a touch of elegance. These watches are available with matching bracelets or straps. Powering the Navitimer 32 is the Breitling Caliber 77, a supremely precise thermo-compensated SuperQuartz movement that is also COSC certified. It boasts a battery life of three to four years and offers impressive 50-meter (5-bar) water resistance.

Navitimer Squad: Masters of Their Craft

The Navitimer Squad features renowned individuals such as basketball superstar Giannis Antetokounmpo, principal dancer Misty Copeland, and aviation pioneer Bertrand Piccard, along with Academy Award-winning actor Charlize Theron, who has been the face of Breitling since 2021. Each member represents mastery in their respective field, aligning perfectly with Breitling’s ethos of excellence.

Pricing to Suit Every Style

For those captivated by these exquisite timepieces, Breitling offers a range of pricing options:

The Navitimer 32 starts from INR 3,44,000 and the Navitimer 36 starts from INR 4,12,800.

Breitling’s Navitimer 36 and 32 exemplify the fusion of timeless design, ethical sourcing, and precision, making them the ultimate choice for those who appreciate style and sustainability in their timepieces. Wherever your journey takes you, these watches are the perfect companions.

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Join us as we embark on an exhilarating journey of celebrating time in white!

Harry Winston Avenue Classic

The epitome of elegance and luxury, the Avenue Classic by Harry Winston is a breathtaking masterpiece that redefines sophistication. Crafted in 18k white gold, this timepiece exudes a timeless charm. The watch’s exquisite details range from the white pearl alligator strap that graces the wrist to the 174 brilliant cut diamonds that adorn the case and the dial bestowing radiance upon the wearer. The white mother of pearl dial with 18K gold indexes and Emerald applique, evokes a sense of ethereal beauty. Bathed in white and studded with glistening diamonds, this stunning piece by Harry Winston is an extraordinary horological treasure.

Chanel J12 Cosmic Watch, 33 MM

The J12 Cosmic watch by Chanel is a mesmerising tribute to the beauty of white. Immaculately designed, this watch exudes celestial charms as it brings to life the world of science fiction, space and time travel. The essence of the colour is captured in every element of the watch, from the white ceramic case to the white dial and the white ceramic bracelet. Rockets soar alongside planets and stars, encapsulating the beauty of the universe within a timepiece. The magic doesn’t stop there. When night descends the dial featuring Super-LumiNova transforms the watch into a radiant constellation, allowing its wearer to carry a piece of the night sky wherever they go.

Breitling SuperOcean Automatic

The SuperOcean Automatic by Breitling embodies the adventurous spirit of the ocean. Crafted in stainless steel, the case of the watch exudes a robust yet sophisticated character. The pleasing white colour palette for the dial elevates the watch’s aesthetic to one of purity with functionality. The broad hands and indexes on the dial with luminescent Super-LumiNova® allow for easy readability underwater. The white rubber strap seamlessly merges comfort and style, accentuating the watch’s versatility and elegance.

Hublot Spirit of Big Bang 32 mm

A stroke of brilliance and an orchestra of shimmering diamonds, the Hublot Spirit of Big Bang in 32mm is a treat to the eye. A gentle hue of white is awakened with 44 dazzling diamonds, what an enchanting way to tell time! The Satin-finished and polished stainless steel case illuminates radiantly complementing the matte white dial. The white structured lined rubber strap sits on the wrist as it commands attention. The different elements of white come together to create a stunning piece of art making it a true horological delight.

Zenith Defy Classic

A contemporary watch that celebrates abstract timekeeping! The Zenith Defy Classic watch is all things white. Crafted in white ceramic, the watch features a white skeleton dial that reveals the ELITE automatic manufacture movement. The watch celebrates modern designs and the evolving use of new materials. Zenith adds a touch of drama to the simplicity of white, making the watch hard to resist. The striking geometrical openworked dial that matches the colour of the case will certainly catch the eye. Paired with a white textured rubber strap, the watch is sporty and stylish.

Audemars Piguet Royal Oak Self Winding

The Royal Oak Self Winding watch by Audemars Piguet is crafted in a white ceramic case. The tranquil white is elevated with the warm accents of rose gold on the screws, the hands, hour markers and the caseback. The silver toned dial features the Grande Tapisserie motif. The sapphire caseback, highlighted by a rose gold rim reveals a 22k rose gold oscillating weight. The white ceramic bracelet with a pink gold folding clasp gives the watch a sporty yet classic finish.

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JAMM explores the Barbie Land style with some of the most gorgeous luxury watches! 

Let us know what you think of our selections! Barbie released in theatres last week! Have you watched the movie yet? Write to us at hello@jammindia.com

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AUDEMARS PIGUET – Royal Oak Selfwinding Yellow Chrysoberyl

This 41 mm white gold Royal Oak Selfwinding watch with a power reserve of 70 Hours, is embellished with 861 baguette-cut yellow chrysoberyls. The intricate technique of invisible gem setting for the dial and bracelet links add great finesse, while pushing the art of gem setting to new heights. The watch has the case, dial and bracelet in 18-carat white gold set with baguette-cut yellow chrysoberyls.

HARRY WINSTON – Ocean Biretrograde Yellow Automatic 36mm

This vibrant timepiece has a case in 18K white gold with energising yellow sapphires and diamonds set against a luminous mother-of-pearl dial. The watch comes with a yellow leather strap and is limited to 20 pieces.

HUBLOT – Big Bang One Click Steel Pave

This 33 mm watch has a polished stainless steel case and bezel embellished with a total of 166 diamonds. 33 mm. 33 mm. The feminine Big Bang One Click adopts the Hublot patented “One Click” fastening system, allowing the wearer to take on an alternative appearance by quick and smooth interchangeability of straps with just a click.
The watch has Matte White Dial and has a power reserve of 40 hours.  It is available with a Yellow Structured Lined Rubber Strap.
Price INR 17,57,700/-
Availability on Request at Hublot Boutiques and Retailers/POS all over India

TAG Heuer Formula 1 Chronograph

This Yellow watch is a bright energetic colour evocative of the racetrack colour. This sports watch has a 43-mm case in fine-brushed stainless steel with pushbuttons at 2 and 4 o’clock and a black PVD steel fixed tachymeter-scale bezel with positive numerals. The caseback reveals a chequered flag motif indicating the sign of a successfully completed race. The watch has a luminous sunray brushed yellow dial with three “azurage” chronograph sub-counters. The contrasting hands and indexes are coated with white Super-LumiNova® for legibility at high speed. The watch comes with a yellow textured rubber strap.
Price: INR 167,400
Availability: All across TAG Heuer point of sales.

BREITLING – Superocean Automatic 42

This Breitling online exclusive watch features a bright yellow dial. This timepiece is water resistant, shock resistant,  and also sand and saltwater resistant making it a companion for every day. The watch has a scratch-proof ceramic inlay bezel which will never wear or fade. This watch has a 38 hours power reserve and comes with a black rubber strap.

Hope you enjoyed discovering the watches, write to us your thoughts at hello@jammindia.com

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With increasing success, he transformed his workshop to a full fledged watch factory. Breitling’s top notch chronographs came in a wide variety and was soon desired by sports enthusiasts, athletes and aviation pioneers. The watch became perfect for anyone seeking a timepiece that offers a wide variety of functions. Known for their exceptional quality and accuracy, this brand embodies a sporty look. Let’s take a look at some of its launches for women. 

The first model is the Superocean Automatic 36. The Superocean is like an upgrade to the previous model that people fell in love with, it was called the slow motion. The new Superocean derives its design from the slow motion but comes with a few more modern features that make it even better. It has a ceramic inlayed bezel and is available in brightly colored dials. The hands are extremely readable even underwater and the watch is water resistant up to a depth of 300 meters. What’s even more impressive is that it’s also shock, saltwater and sand resistant which makes this watch perfect for women that love water sports. It comes in two strap options, rubber and metal which can be micro adjusted up to 15 mm which makes it easier to wear over rashies and wetsuits. The scratch proof bezel will be resilient to fading and wear and tear. The best part is that this watch is no longer just a divers watch. It is a combination of functionality and versatility that comes in a fresh new look. It is available for INR 361,800.

The next beauty of a watch is the Chronomat Automatic 36. This watch combines good looks and sportiness fluidly, creating a versatile watch for literally any occasion. It is available in different metal cases to cool stainless steel or even luxurious 18k red gold. This model also comes with a diamond set bezel variant, perfect for women that crave the sparkles that symbolize the highest level of luxury. The chronomat is powered by the Breitling caliber 10. Available for INR 845,550.

The last and final timepiece is from Breitling’s Top Time Collection-  Top Time Chevrolet Corvette, Top Time Ford Mustang and Top Time Shelby Cobra. It is Breitling’s unconventional chronograph with a motoring twist. The chronograph represents the classic sports cars from the 1960’s. This timepiece in particular draws its inspiration from the Chevrolet Corvette. The Top Time is designed for young and active professionals. It features a 42mm stainless steel case with a black racing theme leather strap. The Top Time Chevrolet Corvette is powered by caliber 25 that’s accursed up to 1/8th of a second. It is available for INR 426,850.

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