Atlantic Watches has over 135 years of horological legacy. Founded in 1888 by Eduard Kummer in Switzerland, Atlantic began by producing parts for renowned brands like Longines and Certina. The first watches under the name “Atlantic” were launched in 1932, including one of the earliest waterproof chronographs. Atlantic Watches has been admired for its precision, craftsmanship, and timeless designs.  For more than a century, Atlantic has been at the forefront of Swiss watchmaking. Known for pioneering milestones, such as one of the first waterproof chronographs in 1932.  Their wide range of contemporary collections offers sporty, elegant, and versatile designs for watch enthusiasts are sure to find Indian customers adorn these watches. Positioned in the accessible luxury segment, Atlantic Watches offers Swiss-made quality with designs that balance tradition and modernity — perfectly suited for new-age professionals and style-conscious customers

Fredi Bickel, CEO of Atlantic Watches, said: “The launch of Atlantic Watches in India is an important milestone for us. We are confident that our 135-year-old tradition of Swiss watchmaking, combined with innovative designs, will find strong resonance with Indian consumers. Mumbai is the perfect city to begin this journey, as it reflects a unique blend of heritage, culture, and modern aspirations — values that align with our brand philosophy.”

Atlantic Watches is making its Indian debut with the Mumbai-based Retail chain, Just In Time. Currently present in Ahmedabad, Mumbai, and Pune, it plans to rapidly expand. Atlantic brings its rich heritage and innovative spirit to one of the world’s most dynamic and fast-growing luxury markets.

What We likedAtlantic Mariner Quartz Wave Green – two standout models: the Mariner Quartz Wave, inspired by the spirit of the sea with its 42mm case, wave-structured dial, sapphire crystal, and 200m water resistance.

Seawave 35mm Mother of Pearl Dial a radiant and elegant timepiece featuring an integrated bracelet, Swarovski®️ Cubic Zirconia details, and 100m water resistance. Atlantic Watches are priced from INR 35,000 to INR 150,000 in India>

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This year, Dubai Watch Week returns in full force, uniting over 90 of the world’s most prestigious watch brands across two iconic locations—The Dubai Mall and Burj Park. From independent maisons to heritage powerhouses, the lineup promises an unmatched deep dive into watchmaking’s finest.

In terms of the brands with the biggest presence at Dubai Watch Week 2025, I am excited to discover the Mighty brands like Rolex, Audemars Piguet, Tudor, Hublot, Chopard & Ferdinand Berthoud, Breitling, Girard-Perregaux, TAG Heuer, and Gerald Charles, to name but a few.

The longer list of exhibiting brands really demonstrates how serious Dubai Watch Week is about showcasing every aspect of horology, with major players like A. Lange & Söhne, F.P. Journe, Voutilainen and Bovet representing the top tier of horology. Then there are also some well-established brands, beloved by watch fans in attendance,  like Biver, Bremont, Czapek & Cie, Louis Erard, Nomos, Ressence, Triblobe, Ulysse Nardin and more. Then there are the new kids on the block, exciting up-and-comers like Studio Underd0g, ID Genève, Norqain, and dozens more. No matter what sort of watches you’re into, there will be something for everyone to be excited about at Dubai Watch Week.

For collectors, enthusiasts, industry insiders, and dreamers alike, this is the ultimate space where time isn’t just measured—it’s celebrated. With immersive brand experiences, thought-provoking panels, hands-on masterclasses, and of course, the launch of some jaw-dropping novelties, Dubai Watch Week 2025 is shaping up to be the biggest one yet.

Each year, I come away from this event inspired—not just by the watches, but by the stories behind them, the craftsmanship, and the connections made within the global watch community. If you’re passionate about horology, this is the week to mark on your calendar, November 19th – November 23rd 2025! 

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In 1979, Piaget unveiled a timepiece capturing the essence of the 1980s, now reimagined for the Maison’s 150th anniversary. Recognizing changing lifestyles, the manufacture responded to clientele seeking elegance in sports. Yves Piaget introduced the Piaget Polo, blending luxury with functionality, featuring waterproof and shockproof qualities.

The Piaget Polo, generally distinguished itself from other sports watches by its innovative design, seamlessly blending the timekeeper and bracelet for a cohesive look. The new Piaget Polo ‘79 (IN GOLD ONLY), formed by alternating Polished Gadroon and Brushed block links, flows seamlessly from the bracelet to the case and dial. Crafted with precision in Piaget’s workshops, the bracelet embraced the wrist like a second skin, appears as if sculpted from a single piece of Gold.

Driven by Piaget’s expertise in ultra-thin movements, the Polo features a mechanical caliber, ensuring a sleek profile on the wrist. The Piaget Polo ’79 pays homage to the original design, enhanced with subtle updates to align with contemporary tastes. Featuring the ultra-thin 1200P1 in-house self-winding caliber that can be admired through the crystal back of a case and an enlarged 38mm case, the Polo ’79 retains the timeless allure that captivated the jet set 45 years ago. With its blend of sports functionality and refined elegance, Piaget’s Polo ’79 remains a beacon of sophistication for those in the know.

Piaget timepieces are available at Art of Time, Mumbai.

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Victoria Beckham brings her distinctive style to the limited Chronomat 36 Victoria Beckham collection. Since 2008, her designs have been celebrated for their sophisticated fusion of feminine and masculine tailoring.

Introducing a remarkable collaboration

Breitling and Victoria Beckham co-design the Chronomat Automatic 36 Victoria Beckham collection. Limited to just 1,500 pieces, it represents a fusion of expertise between the renowned luxury watchmaker and the celebrated creative director of the esteemed fashion house. This limited edition marries the timeless appeal of the Chronomat with the contemporary elegance synonymous with Victoria Beckham’s design aesthetic.

The Chronomat stands as Breitling’s chic, all-purpose timepiece, preferred by women who seek the perfect blend of fashion and function. While traditionally favoured by women, the appeal of smaller diameter watches transcends gender boundaries, making this piece equally desirable for men.

The iconic elements such as the metal Rouleaux bracelet and raised Rider tabs at the 15-minute mark of the timeless Chronomat features are preserved. And are complemented by a fresh palette of refined colours, drawing inspiration from Beckham’s Spring/Summer 2024 collection, featuring shades like peppermint, midnight blue, dove grey, and sand.

With this collection showcasing the Breitling logo on the dial alongside Victoria Beckham’s initials adorning the Seconds hand, the dial exudes a sense of luxury and exclusivity. Available in stainless steel or yellow gold cases, each piece bears a unique limitation mark: “One of 400” for stainless-steel models and “One of 100” for gold variants. A closer look at the Bracelet, and you’ll discover the subtle VB logo and inscription on the bracelet, adding an extra touch of sophistication.

Driven by the Breitling Caliber 10, the timepiece has a Power Reserve of about 42 hours off the wrist. Equipped with a self-winding automatic three-hand movement and a date feature, it effortlessly keeps pace with your busy lifestyle. Like all Breitling timepieces, this collection too, is COSC certified, ensuring impeccable precision and performance. Presented in a specially designed co-branded box, the limited-edition Chronomat displays exclusivity and elegance. One gets a co-branded travel pouch with purchase of a Gold variant.

Since 2018, Breitling has been expanding its women’s watch offerings, and with this collaboration, it continues to celebrate women who are bold, authentic, and confidently stylish, reflecting traits that never go out of fashion.

Watch Facts

These collection is available in:

Stainless steel Case & Rouleaux bracelet with butterfly clasp & with colour choices of dials of Midnight blue, peppermint or dove grey with lab-grown diamond hour markers Super-LumiNova® luminescent indexes and hands.

18k yellow gold Case & Rouleaux bracelet with butterfly clasp (also in 18k Gold) with colour choice of dials of Midnight blue, peppermint or sand and Super-LumiNova® luminescent indexes and hands.

In both the variants, Caseback is solid screwed, Bezel is unidirectional & ratcheted, both having Water resistance up to 10 bar (100 meters).

Price: INR 5,11,500 to INR 27,43,500

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This prestigious event features various categories, honoring exceptional watches for their mechanical innovation, artistic craftsmanship, and technical complexity. GPHG provides a renowned platform for watchmakers worldwide to exhibit their talents, nurturing innovation and creativity within the industry. Winning a GPHG award signifies international recognition and prestige in the watchmaking community.

The 23rd GPHG awards ceremony will take place on November 9 at the Théâtre du Léman in Geneva, starting from 6:30 PM, and will be livestreamed on gphg.org. During this event, 84 watches and 6 mechanical clocks will be competing for 20 distinctions, including the coveted “Aiguille d’Or” Grand Prix.

This exhibition, representing a unique opportunity to admire the finest watchmaking creations from 56 brands, has made stopovers this autumn in Macau, Hong Kong, Kuala Lumpur, and New York. It vividly showcases the creativity and diversity of contemporary watchmaking in an original scenography designed for GPHG by Studio preorder & soldout and produced by Dietlin Swiss Showcases.

Among the remarkable timepieces featured are Simon Brette’s Chronometre Artisans in the Men’s Category, Audemars Piguet‘s Code11.59 (Ultra-Complication) Universelle RD#4 in the Mechanical Exception category, and Felipe Pikullik‘s Moon Phase 1 in the Calendar & Astronomy category. Bulgari‘s Octo Roma Automatic also stands out in the Petite Aiguille category. To name just a small few of them.

The level of engineering, from concept to materials, the meticulous hand finishing, the aesthetic appeal, and the innovation behind these achievements are truly mind-boggling. It represents mathematics taken to the next level. For individuals with a deep appreciation for engineering, a keen eye for design, and an appreciation for the artistry within these watches, watching the livestreamed event on November 9 is an absolute must.

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Navitimer – For the Journey… Campaign: Charlize Theron Takes the Lead

Breitling’s Navitimer, often hailed as the sleekest of their creations, takes center stage in the “For the Journey…” campaign, featuring Academy Award-winning actor Charlize Theron as the face of this edition. These timepieces embody the spirit of adventure and refinement.

Two New Navitimers: Classic Elements Reimagined

Freshly unveiled, the Navitimer 36 and 32 stand out with their distinctive beaded bezels. These iconic watches are now available in steel and gold versions, boasting a plethora of captivating hues and mother-of-pearl dials that pay homage to classic Navitimer design elements.

Diamonds, Gold, and Sustainability

Breitling places sustainability at the core of these watches. The lab-grown diamonds used are traceable to accredited producers who have met the stringent SCS-007 (Sustainability Rated Diamonds Standard). The gold employed in crafting these timepieces is “better gold,” sourced from artisanal and small-scale mines that adhere to the Swiss Better Gold Association’s criteria, ensuring minimal environmental impact. Each watch proudly carries the ‘Origins’ label, representing product integrity and ethical sourcing.

The Navitimer Automatic 36: A Jewellery-Like Masterpiece

The Navitimer Automatic 36 is a true jewellery-like masterpiece. This unmistakable watch features the iconic beaded bezel and a circular slide rule used by pilots as an analog calculator. It comes in six steel variants with mint green, silver, or anthracite-colored dials, available on either a bracelet or leather strap. The 36mm Navitimers are also offered in two-tone or solid-gold versions, complete with a stunning mother-of-pearl dial adorned with lab-grown diamond hour markers.This timepiece is driven by the COSC-certified Breitling Caliber 17 Automatic, boasting a 38-hour power reserve and a frequency of 4 hertz. It marries accuracy and reliability, ensuring that you’re always on time for your adventures.

The Navitimer 32: Flawless Style and Exceptional Accuracy

The Navitimer 32, with its simple dial design tailored to its slim 32mm diameter, exudes timeless style and exceptional accuracy. It introduces mother-of-pearl dials in powdery pink and light blue, a first for Breitling, in addition to classic white. Lab-grown diamond hour markers add a touch of elegance. These watches are available with matching bracelets or straps. Powering the Navitimer 32 is the Breitling Caliber 77, a supremely precise thermo-compensated SuperQuartz movement that is also COSC certified. It boasts a battery life of three to four years and offers impressive 50-meter (5-bar) water resistance.

Navitimer Squad: Masters of Their Craft

The Navitimer Squad features renowned individuals such as basketball superstar Giannis Antetokounmpo, principal dancer Misty Copeland, and aviation pioneer Bertrand Piccard, along with Academy Award-winning actor Charlize Theron, who has been the face of Breitling since 2021. Each member represents mastery in their respective field, aligning perfectly with Breitling’s ethos of excellence.

Pricing to Suit Every Style

For those captivated by these exquisite timepieces, Breitling offers a range of pricing options:

The Navitimer 32 starts from INR 3,44,000 and the Navitimer 36 starts from INR 4,12,800.

Breitling’s Navitimer 36 and 32 exemplify the fusion of timeless design, ethical sourcing, and precision, making them the ultimate choice for those who appreciate style and sustainability in their timepieces. Wherever your journey takes you, these watches are the perfect companions.

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A New Beginning

One of the defining features of this year’s event was the brand-new setup. The 14 prestigious Maisons graced a redesigned Pavilion, revealing their latest collections. This two-story space embraced transparency, openness, and an abundance of light – a fitting backdrop to showcase the artistry of watchmaking. The participating Maisons included:

1. A. Lange & Söhne
2. Arnold & Son
3. Baume & Mercier
4. Cartier
5. Charriol
6. IWC Schaffhausen
7. Jaeger LeCoultre
8. Panerai
9. Piaget
10. Roger Dubuis
11. Speake-Marin
12. Uboat Italo Fontana
13. Ulysse Nardin
14. Vacheron Constantin

Beyond Timepieces

While Watches & Wonders rightfully centers on the exquisite timepieces, it’s essential to acknowledge the impressive corporate booths. These booths were meticulously planned, requiring substantial logistics and investments. Some of them redefined the standard for watch exhibitions.

In a market where some renowned brands opt not to participate, others are determined to make a lasting impression in the Chinese market. The presence of numerous High-end Luxury Watch Authorized Dealers in this region, underscores the immense potential of the Southeast Asian demographic. Projections suggest that luxury watch sales in China could reach a staggering $36 billion by the end of 2023. Consequently, a local watch show becomes a strategic opportunity to reassert their presence.

Aesthetic Elegance

The event’s aesthetic theme was clean and minimalistic, a departure from the official and industrial designs of the past. Instead, vast plain walls in serene white and soft presence set the stage. The overall ambiance resonated with the sophistication of high-end brand boutiques found in upscale malls or airports.

A Glimpse into Iconic Watch Brands

Here is a closer look at some iconic watch brands and their standout offerings at Watches & Wonders 2023:

A. Lange & Söhne

A play of light and dark themes welcomed visitors to A. Lange & Söhne’s booth, featuring a giant watch replica that offered a rare glimpse into the intricate details of modern timepieces. Their highlight was the Platinum Lange 1 Perpetual Calendar, a 950 platinum masterpiece with a 41.9mm case. The sleek black dial features an iconic outsize date and a moon-phase display with a day/night transition. The in-house L021.3 self-winding caliber, visible through a sapphire crystal caseback, provides a 50-hour power reserve. This boutique-exclusive model exudes luxury and precision.

Panerai

Panerai’s booth at Watches & Wonders Shanghai 2023 stood out for its captivating design, featuring dark wood and evocative imagery. While it exuded a nostalgic charm, the booth’s interior transformed into a trendy bar-like setting.

Panerai introduced notable timepieces, including:

1. Luminor Due Luna TuttoOro PAM01504 (38mm): This model features a unique Goldtech case, giving it a red undertone. The mother-of-pearl dial, lume-filled indexes, and moon phase indicator create an elegant aesthetic, powered by the P.900/MP automatic caliber with a three-day reserve.
2. Luminor Due PAM01423 (42mm): The first in its series with a striking yellow-gold case and a dark green dial. It offers 5 bars of water resistance, a three-day power reserve, and a dark green alligator strap.
3. Luminor Due Prada Re-Nylon: A sustainable collaboration with Prada, offering slim, sleek timepieces with Re-Nylon straps. Available in various dial and strap options for versatility and sustainability.

Ulysse Nardin

Ulysse Nardin’s booth resembled an upscale lounge, setting the stage for the unveiling of the Freak [X OPS]. This innovative timepiece boasts a 43mm titanium case, bezel, and crown with a sleek black DLC coating. Khaki green carbon fiber composite flanks, extending to the matching indices and lume-filled handset on the dial, enhance its rugged charm. The UN-230 Manufacture caliber powers the watch, offering an impressive 72-hour power reserve. The flying carousel movement, illuminated by Super-LumiNova, rotates on its axis at 21,600 vibrations per hour.

Vacheron Constantin

Vacheron Constantin’s booth exuded a sense of neatness and luxury, resembling an expensive lounge. They introduced two Traditionnelle manual-winding watches in a captivating green colorway. One comes with diamonds in a 33mm case, while the other is a 39mm version with a small-second sub-counter. Both watches feature elegant sage green sunburst dials that harmonize with polished pink gold cases and dark green alligator straps. These timepieces pay homage to monochrome dials from the 19th century while adopting a contemporary approach.

Piaget

Piaget introduced the Altiplano Ultimate Concept in Midnight Blue, continuing its tradition of ultra-fine timepieces. With a mere 2mm thickness and a 41mm cobalt alloy case, it maintains the signature mesmerizing dial design featuring Super-LumiNova constellations. The new reference showcases a minimalistic dial in shades of midnight blue, silver, and pink gem accents, complemented by a matching alligator strap.

Speake Marin

Speake-Marin presented the Academic Rouge, adding a bold and vibrant touch to its Academic series. This timepiece showcases a vibrant red lacquered dial in Pantone 188C, coupled with large Roman numerals with matte finishing and Super-LumiNova coating. The small seconds indicator between 12 and 3 o’clock adds functionality. Encased in a grade 5 titanium Piccadilly case, it is available in 38mm and 42mm sizes, both housing the SMA03 automatic caliber with fully integrated micro-rotors, providing up to 52 hours of power reserve.

Watches & Wonders Shanghai 2023 was not just an event; it was an experience that left a lasting impression. With 12,000 unique visitors over five days, including nearly 5,000 end clients and public visitors during the weekend, the watch community came together in force. Social media played a pivotal role in expanding the event’s reach to an audience of 75 million people.

This year’s Watches & Wonders Shanghai 2023 reaffirmed its position as an essential platform for exchange, education, and engagement in today’s fine watchmaking global community. It celebrated not just the passage of time, but the artistry, innovation, and craftsmanship that make each watch a masterpiece

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Picture this : You are standing in a room glowing with the radiance of exquisite timepieces. Each one is an epitome of precision and craftsmanship. And you are about to explore the enchanting world of gorgeous watches. Would you not feel like a kid in a candy store, surrounded by a dazzling sight of amazing treats? Welcome to the ultimate place for watch aficionados – The Geneva Watch Days!

At the Geneva Watch Days, time doesn’t just fly, it dances, dazzles and delights! A place where every second is a masterpiece and wristwear isn’t just an accessory but a sheer work of art. Through this feature, let’s embark on a journey where some of the most captivating chronicles of the Geneva Watch Days are unravelled, where time truly takes on a completely new dimension! A ride through luxury, innovation and craftsmanship is now going to begin!

Serpenti Misteriosi Hight Jewellery Secret Watch

Drawing inspiration from the legacy of the Roman Jeweller of Time, the Serpenti Misterioisi High Jewellery secret watches will take you into the world where luxury knows no bounds. The Serpenti Misteriosi High Jewellery watch in white diamonds is a dazzling testament to Bvlgari’s artistry. It is crafted in pristine white gold and is adorned with 32.91 carat round brilliant cut diamonds.

The other one, the Serpenti Misteriosi High-Jewellery secret watch in black with diamonds is a captivating blend of rose gold and black lacquer, adorned with the artistry of 11.9 carats of navette diamonds. The two pear shaped emeralds glimmer as the serpents hypnotized eyes. And if that’s not enough, the dial is a canvas of pure royalty with an additional 0.28 carats of pave set diamonds. Beneath the breathtaking exterior, a Picolissimo manufactured manual winding micro movement powers this wonder with a 30 hour reserve.

Monete Catene High Jewellery Secret Watches

The enchanting Monete Catene secret watches are a timeless fusion of Bvlgari’s fine artistry and the inspiration from the Gemme Nummarie concept introduced by Nicola Bulgari in the mid 60s. These watches are a captivating embodiment of Bulgari’s craftsmanship, where historical treasures take centre stage, transforming the watch cases into sculptural marvels. Crafted from luxurious gold and adorned with the sparkle of diamonds, these high jewellery timepieces gracefully drape around the wrist. The gorgeous Monete Catene High Jewelry Secret Watch is crafted with lustrous rose gold and is set with dazzling diamonds. The watch conceals a mesmerising surprise. The case cover is set with a silver denarius coin featuring emperor Caracalla who reigned from 198-217 AD.

The regal Monete Catene Dual Time High Jewelry Secret Watch is bathed in rose gold, yellow gold and white gold and is also set with baguette cut diamonds and brilliant cut diamonds! A watch made for the queen, the case features a coin depicting the emperor Septimius Severus (193-211 AD) and his spouse Julia Domna (193-217 AD). Two emerald cabochons serve as pushers to open the case and reveal the dial. These watches are powered by the “Piccolissimo” Manufacture mechanical micro-movement.

Arnold & Son Perpetual Moon 38 Mintnight

A poetic timepiece that sings the songs of the moon in the night sky as viewed from the earth. The Perpetual Moon 38 Mintnight is adorned gracefully with shimmering diamonds, mother-of-pearl and ruthenium crystals. The dial comprises ruthenium crystals and mother-of-pearl marquetry in a gentle graduation which showcases the night in shades of mint green, turquoise, teal and sky blue. These pleasant shades of blue are complemented by the stunning diamonds that sparkle on the bezel, horns and hour-markers. The sky above the blue, mint-green and turquoise hills features the earth’s natural satellite and hand painted stars. The timepiece showcases a grand lunar disc, gracefully adorning a vast window spanning from 10 to 2 o’clock, meticulously carved to mirror the Earth’s celestial companion, with all its enchanting phases on display.

Oris Artelier

A classy and fine piece with a smooth and round 38mm stainless steel case has been meticulously designed keeping in mind comfort and practicality. The sleek design of the watch seamlessly connects lugs to a luxurious leather strap. The hands, gently tapered and lit with a delicate lume, dance on the dial’s outer edge, offering legibility without intrusion. Speaking of the dial, you have two enchanting options: a deep black or a mature forest green. Inside the Artelier resides a Swiss Made mechanical marvel, the automatic calibre Oris 733, powered by the iconic Red Rotor, visible through a transparent case back.

Unique designs, asymmetrical shapes and bold creations come together effortlessly to give life to some of these incredible pieces of art. Which of these pieces have managed to catch your attention? Let us know and write to us at @hello@jammindia.com.

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