Atlantic Watches were launched into the Indian market with an intimate gathering in Mumbai at Just In Time store at Phoenix Mall.
Atlantic Watches has over 135 years of horological legacy. Founded in 1888 by Eduard Kummer in Switzerland, Atlantic began by producing parts for renowned brands like Longines and Certina. The first watches under the name “Atlantic” were launched in 1932, including one of the earliest waterproof chronographs. Atlantic Watches has been admired for its precision, craftsmanship, and timeless designs. For more than a century, Atlantic has been at the forefront of Swiss watchmaking. Known for pioneering milestones, such as one of the first waterproof chronographs in 1932. Their wide range of contemporary collections offers sporty, elegant, and versatile designs for watch enthusiasts are sure to find Indian customers adorn these watches. Positioned in the accessible luxury segment, Atlantic Watches offers Swiss-made quality with designs that balance tradition and modernity — perfectly suited for new-age professionals and style-conscious customers
Fredi Bickel, CEO of Atlantic Watches, said: “The launch of Atlantic Watches in India is an important milestone for us. We are confident that our 135-year-old tradition of Swiss watchmaking, combined with innovative designs, will find strong resonance with Indian consumers. Mumbai is the perfect city to begin this journey, as it reflects a unique blend of heritage, culture, and modern aspirations — values that align with our brand philosophy.”
Atlantic Watches is making its Indian debut with the Mumbai-based Retail chain, Just In Time. Currently present in Ahmedabad, Mumbai, and Pune, it plans to rapidly expand. Atlantic brings its rich heritage and innovative spirit to one of the world’s most dynamic and fast-growing luxury markets.
What We likedAtlantic Mariner Quartz Wave Green – two standout models: the Mariner Quartz Wave, inspired by the spirit of the sea with its 42mm case, wave-structured dial, sapphire crystal, and 200m water resistance.
Seawave 35mm Mother of Pearl Dial a radiant and elegant timepiece featuring an integrated bracelet, Swarovski®️ Cubic Zirconia details, and 100m water resistance. Atlantic Watches are priced from INR 35,000 to INR 150,000 in India>
