I have been attending global watch exhibitions for more than two decades. As a luxury watch expert I attended the very first Dubai Watch Week in 2015. Since then I have attended all the editions of the Dubai watch week. I have seen this exhibition grow slowly and steadily. This event has evolved into so much more than just a watch exhibition—it’s a global movement for horological appreciation, innovation, and dialogue. It’s a place for every watch lover to come together be it the watch connoisseur or belonging to the watch industry.
This year, Dubai Watch Week returns in full force, uniting over 90 of the world’s most prestigious watch brands across two iconic locations—The Dubai Mall and Burj Park. From independent maisons to heritage powerhouses, the lineup promises an unmatched deep dive into watchmaking’s finest.
In terms of the brands with the biggest presence at Dubai Watch Week 2025, I am excited to discover the Mighty brands like Rolex, Audemars Piguet, Tudor, Hublot, Chopard & Ferdinand Berthoud, Breitling, Girard-Perregaux, TAG Heuer, and Gerald Charles, to name but a few.
The longer list of exhibiting brands really demonstrates how serious Dubai Watch Week is about showcasing every aspect of horology, with major players like A. Lange & Söhne, F.P. Journe, Voutilainen and Bovet representing the top tier of horology. Then there are also some well-established brands, beloved by watch fans in attendance, like Biver, Bremont, Czapek & Cie, Louis Erard, Nomos, Ressence, Triblobe, Ulysse Nardin and more. Then there are the new kids on the block, exciting up-and-comers like Studio Underd0g, ID Genève, Norqain, and dozens more. No matter what sort of watches you’re into, there will be something for everyone to be excited about at Dubai Watch Week.
For collectors, enthusiasts, industry insiders, and dreamers alike, this is the ultimate space where time isn’t just measured—it’s celebrated. With immersive brand experiences, thought-provoking panels, hands-on masterclasses, and of course, the launch of some jaw-dropping novelties, Dubai Watch Week 2025 is shaping up to be the biggest one yet.
Each year, I come away from this event inspired—not just by the watches, but by the stories behind them, the craftsmanship, and the connections made within the global watch community. If you’re passionate about horology, this is the week to mark on your calendar, November 19th – November 23rd 2025!
