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Sum Up: Watches and Wonders 2024 Edition-Geneva

From April 9th to 15th, Watches and Wonders 2024 in Geneva welcomed enthusiasts to a world of exceptional timepieces, blending tradition and innovation. Stepping into this realm of precision and beauty was like entering a timeless sanctuary where every tick of the clock resonated with centuries of craftsmanship and creativity.

Geneva, with its scenic landscapes and enduring charm, provided an ideal setting for this celebration of luxury and style. The city’s mix of historic architecture and contemporary flair created a captivating atmosphere that complemented the exquisite watches on display.

Exploring the exhibition halls was a symphony of ticking mechanisms and captivating designs. Each booth unveiled a treasure trove of new creations, showcasing the latest innovations from renowned watchmakers and emerging talents. Whether embracing classic elegance or pushing boundaries with avant-garde designs, there was a timepiece to capture every heart.

Guided tours and product showcases offered insights into the intricate craftsmanship and technical expertise behind each watch. Brand animations brought these timepieces to life, narrating stories that reflected their rich heritage and visionary spirit.

With 54 exhibiting maisons, Watches & Wonders Geneva became a melting pot of creativity and skill. The diverse range of styles and designs mirrored the industry’s ongoing evolution, blending innovation with a deep respect for tradition.

Beyond the watches themselves, what truly distinguished the event was its spirit of unity and excellence. Opening its doors to the public during its final three days, along with the In The City extension, created a vibrant community of horology enthusiasts and professionals.

This year’s Watches and Wonders in Geneva was highly anticipated by enthusiasts of horology. The event, featuring 54 participating maisons along with their retailers, partners, and media, was larger in scale compared to previous editions. Initially accessible only to invitees for four days, the fair opened its doors to the general public for the remaining three days. This change led to a 14% increase in attendance compared to the previous year, with nearly 49,000 visitors, including 5,700 retailers and 1,500 journalists.

On social media platforms, the hashtag #watchesandwonders2024 gained significant traction, reaching an estimated audience of over 600 million, as noted in the event’s official closing report. Renowned figures such as supermodel Gisele Bündchen representing IWC Schaffhausen and French footballer Kylian Mbappé for Hublot contributed to the event’s appeal and visibility.

Hublot Brand Ambassador Kylian Mbappé launches the Big Bang e UEFA EURO 2024 official watch at Watches and Wonders Geneva. (WWGF/KEYSTONE/Valentin Flauraud)

As I bid adieu to Geneva and returned to Mumbai, I carried not just memories of exquisite timepieces, but also a profound appreciation for the artistry and dedication that define haute horlogerie. Watches & Wonders 2024 was not merely an exhibition; it was a transformative journey, reaffirming the enduring allure of watches as symbols of human ingenuity and creativity.

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